Privacy Policy

1. Information We Collect

We may collect personal and non-personal information when you interact with our website or services.

Personal Information

Information you voluntarily provide may include:

• Full name
• Email address
• Phone number
• Mailing address
• Property information
• Mortgage or financing preferences
• Information submitted through contact forms
• Information submitted through home valuation requests
• Information submitted through buyer or seller inquiries
• Any other information you voluntarily provide

Automatically Collected Information

When visiting our website, certain technical information may be collected automatically, including:

• IP address
• Browser type
• Device information
• Pages visited
• Time spent on pages
• Referral sources
• Cookies and tracking data

3. Cookies and Tracking Technologies

Our website may use cookies, pixels, analytics tools, and similar technologies to improve user experience and marketing performance.

These technologies may help us:

• Understand visitor behavior
• Measure advertising effectiveness
• Remember user preferences
• Improve website functionality
• Deliver targeted advertisements

Users may disable cookies through their browser settings; however, portions of the website may not function properly if cookies are disabled.

Microsoft Clarity

We partner with Microsoft Clarity to capture how you use and interact with our website through behavioral metrics, heatmaps, and session replay. Session replay records mouse movements, clicks, scrolling, and pages visited so we can understand how visitors navigate our site, identify usability issues, and improve our services and marketing. Clarity uses cookies and similar technologies to collect this information.

By default, Microsoft Clarity automatically masks text you enter into forms (such as your name, email, phone number, and other details submitted through our contact, valuation, and inquiry forms), so the contents of those fields are not visible in session recordings.

The information collected through Clarity is processed by Microsoft in accordance with the Microsoft Privacy Statement. You can learn more about how Clarity works at the Microsoft Clarity overview.

5. Sharing of Information

We do not sell your personal information.

We may share information:

• With service providers assisting our business operations
• With lenders, inspectors, attorneys, title companies, or other parties involved in a real estate transaction
• When required by law or legal process
• To protect the rights, safety, or property of Carolina Premier Properties or others
• In connection with a business transfer, merger, or sale

7. Your Choices

You may:

• Request access to your personal information
• Request corrections to inaccurate information
• Request deletion of your information where applicable
• Opt out of marketing communications at any time

Marketing emails may include an unsubscribe link. You may also contact us directly to request removal from communications.

9. Children's Privacy

Our website and services are not directed toward children under the age of 13. We do not knowingly collect personal information from children.

11. SMS and Communication Consent

If you provide your phone number, you consent to receive communications from Carolina Premier Properties regarding real estate services, appointments, property updates, and marketing communications.

Message and data rates may apply depending on your mobile carrier.

You may opt out of SMS communications at any time by replying STOP.

13. Contact Information

If you have questions regarding this Privacy Policy or your information, please contact:

Carolina Premier Properties

Phone: (704) 826-5282
Email: contact@carolinapremierproperties.net
Website: https://carolinapremierproperties.net/